the AI Engine

Offers

Offers


  • Product popularity
  • Correlated products
  • Seasonality
  • Offer Types
  • Attractiveness
  • Price Elasticity / Sensitivity

Shoppers

Shoppers


  • Loyalty level
  • Price sensitivity
  • Shopper segmentation
  • Demographics
  • Shopping patterns

Stores

Stores


  • Product availability by store
  • Primary store per shopper
  • Store segmentation
  • Online vs. Offline
  • Special treatment per store e.g new, under renovation

Relevancy

Relevancy


  • Similarities among customers of the same product
  • Likelihood of purchase based on previous purchase history

Basket Effect

Basket Effect


  • Contribution to customer’s spend in brand and category
  • Contribution to customer’s total spend level
  • Cross sell and up sell
  • Stretch vs. reward using multiple offer threshold

Past Engagements

Past Engagements


  • Shoppers response in the various touchpoints
  • Shoppers response to the various offer types and product
  • Shoppers engagement with past campaigns
  • Past performance of offers and campaigns

Channels

Channels


  • For each of the available channels:
  • Exposure patterns
  • Redemption patterns
  • Generation of incremental sales
  • Shopper preferred channels and ROI per channel

Timing

Timing


  • Average product purchase cycles
  • Personal product purchase cycles
  • Optimal timing per offer
  • Optimal timing per campaign

Brand Loyalty

Brand Loyalty


  • Shopper’s adoption of new products and brands
  • Shopper’s purchase behavior per offered brand vs. other brands
  • Multiple offer thresholds

Targeting Rules

Targeting Rules


  • Must/can/cannot receive
  • Multiple rules per offer
  • Mixture constraints
  • Budgets, insurance quantities, costs

Technology features and why they matter

Predictive Analytics


Predictive Analytics

State-of-the-art algorithms based on machine learning to analyze shopper data and predict shopper behavior. Using different fine–tuned statistical models that extract in-depth insights and provides utmost encompassing predictions.

Why does it matter?
Obtain utmost accuracy of every figure to make every decision optimal and always be one step ahead. We let data lead the way.

Automated Machine Learning


Automated Machine Learning

Provides continuous feedback from running campaigns to form an endless feeding cycle: Analysis->targeting-> execution->feedback->analysis. New models are constantly created, updated and fine-tuned automatically.

Why does it matter?
Generated predictions and recommendations are always up-to-date with market changes, customer behavior and the newest marketing activities or content types.

Optimization Algorithms


Optimization Algorithms

Provides the exact balance between retailer’s goals, suppliers’ targets and your shopper’s needs.

Why does it matter?
Get a wide KPI optimization choice: sales lift, margin, your shoppers’ long term loyalty or any other KPI. Enables user to set goals per campaign and optimize targeting according to set goals.

Constraints Engine


Constraints Engine

Accommodate any constraint: budget, quantities, timing, content mixture or offer set structure, rules for specific offers, stores, shoppers and more with our “optimization under constraints” features.

Why does it matter?
Our system recommendations take every single constraint into account and provides the best possible options for smart decision making.

Omni Channel API


Omni Channel API

Add or remove any touchpoint (direct mail, email, web, app, social media, in-store kiosk, store printer) transparently. Touchpoints are optimized at back-end according to related characteristics and unique shopper behavior.

Why does it matter?
Continuously reach out to and connect with your shoppers using new channels of communication while making all decisions in one place.Get highest ROI for every shopper at any point in time.

Big Data Platform


Big Data Platform

Our Big-Data platforms ensure top performance, endless scalability, high availability and bullet proof security

Why does it matter?
Analyze massive data and get fast and precise insights every single time. Continuously get tens of millions of targeting recommendations within hours.

Analytics Platform


Analytics Platform

Our analytics are based on the leading analytical platforms, tailored for the marketing world.

Why does it matter?
Enjoy an extensive suite of pre-defined reports and ad-hoc tailored reporting. All with user-friendly dash boards and powerful slice and dice capabilities.

Flexible Configurations


Flexible Configurations

Accumulated development and retailer’s campaigns from across the world have been implemented into the solution and algorithms to deliver a multitude of experience-based configuration options.

Why does it matter?
Choose from a large number of configuration options to support all your marketing and business needs. In addition, our dedicated dev-ops team will bring to life any new idea or initiative, using agile development technics.

Predictive Analytics

State-of-the-art algorithms based on machine learning to analyze shopper data and predict shopper behavior. Using different fine–tuned statistical models that extract in-depth insights and provides utmost encompassing predictions.

Why does it matter?
Obtain utmost accuracy of every figure to make every decision optimal and always be one step ahead. We let data lead the way.