Shopper Behavior Analysis Platform

  • Understand the impact of retailer’s loyalty program
  • Enrich retailer’s understanding of the category
  • Share insights with retailer’s suppliers

Apex is a platform that provides retailers the ability to analyze and understand shopping behavior, gain powerful insights, improve collaboration with suppliers, and monetize the data.

 

Apex Key Added-Values

Understand the impact of retailer’s loyalty program

Enables retailer’s loyalty team to: analyze and understand different shopper segments, trends & impact on sales, results of personalized campaigns, monitor and identify opportunities in running loyalty programs.

Enrich retailers understanding of the category

Enables retailers to deepen their understanding of: shoppers purchasing habits of different categories in the store, identify relevant KPI’s, increase category’s purchase rate.

Share insights with retailer’s suppliers

Enables retailers to: monetize data with suppliers and strengthen collaboration with them. Analyze shopper behavior in relevant categories (brand penetration, brand loyalty…), analyze campaign results. As a result, suppliers will create more and better offers for retailer’s shoppers.