A large US retailer used Sagarmatha’s personalization software to effectively manage its CPGs budgets in personalized campaigns, resulting in a win-win-win (Retailer-CPG-Shopper) ecosystem.
The need – managing CPGs budgets effectively in personalized targeted campaigns
What’s in it for the retailer?
Through effective utilization of personalized-targeted CPGs funded offers – a retailer can reduce their self-funded costs on their loyalty personalized campaigns, increase CPGs spend and provide their customers with highly relevant offers throughout the year. This results in higher retailer ROI, basket lift, store traffic, retention and loyalty.