XACT
Self-Service Marketing
Optimization Platform

Create and manage personalized campaigns and activities via user-friendly UI screens. Collaborate with suppliers to optimize results using our estimation and prediction features. This assures best decisions and optimal shopper engagement.

Xact Key Added-Values

Content & Campaign Repository

With simplified screens and just a few clicks, defining a new campaign and its offers has never been easier. Campaigns can be submitted for targeting and launched to shoppers using Sagarmatha’s AI PERSONALIZATION ENGINE.

Integrated Campaign Predictions

Obtain participation estimations, cost predictions and recommendations while adding content to the campaign. Easily make changes per offer to create optimal content.

Unified Environment for Planning and Reporting

Plan and analyze personalized campaigns with XACT. This includes campaign & offer repository, budget management, shopper & product groups and more. Monitor campaign results and shopper behavior, all on the same interface.

Streamline Collaboration With CPGs

Open process congestion by empowering suppliers to manage their own content and approve content prior to campaign. Both retailer and suppliers work on the same content, adding, updating, approving and analyzing the same offers.