Using loyalty club data to target customer segments with relevant coupons is no longer enough. Customers are willing to allow retailers to use their data, but they need to feel it’s being used to their benefit. That means more than just personalized offers on products they purchase in any event.
New product discovery, ease of shopping and delivery, access to relevant events, and greater flexibility on how club points are used are some of the benefits that customers are demanding. This report identifies and analyzes some of the more creative innovations that leading chains have launched recently to address those needs:
Loyalty Themes Included in the Report:
- Pay to Play
- Surprise and Delight
- Me and my Points
- Members Only
- Keep it Simple