“An extension of my team.... they are deep inside the conversation with us ”
Leading Retail Loyalty Manager
Targeted 2 million shoppers via email only, with insufficient results
New digital approach generated over 50 campaigns to over 10 million shoppers with personalized content, with support of over 150 brands
Black Friday
basket effect rise
Allocation use of
over 70 budgets
Total incremental
margin increase
Infrequent, non-personalized email campaigns led to low loyalty, declining sales
Generated campaigns 4x/ week to 6 million shoppers with personalized offers across email, app, web, direct mail
Immediate
basket effect
In all campaigns
redeeming baskets
More spent per
customer per year
Total incremental
sales per year