“An extension of my team.... they are deep inside the conversation with us ”
Leading Retail Loyalty Manager
Leading Personalized Marketing to the Top
Grocery Chain Case Study
Challenge
Targeted 2 million shoppers via email only, with insufficient results
Solution
New digital approach generated over 50 campaigns to over 10 million shoppers with personalized content, with support of over 150 brands
$5m
Black Friday
basket effect rise
90%
Allocation use of
over 70 budgets
$31m
Total incremental
margin increase
Drugstore Chain Case Study
Challenge
Infrequent, non-personalized email campaigns led to low loyalty, declining sales
Solution
Generated campaigns 4x/ week to 6 million shoppers with personalized offers across email, app, web, direct mail
$10.5m
Immediate
basket effect
$89m
In all campaigns
redeeming baskets
$58
More spent per
customer per year
$400
Total incremental
sales per year
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