Leveraging Data to Drive Sales and Loyalty
With more shoppers splitting their grocery spend amongst multiple outlets, and the overall grocery pie shrinking – food retailers need to laser-focus marketing efforts to influence consumer behavior and capture share of wallet.
Today’s grocery shoppers are highly price-sensitive. They compare offerings in-store and in real time on their mobile phones, and are not averse to shopping at multiple stores. To maintain share of wallet, keep loyal customers coming back, and nurture new loyalty relationships, retailers need to learn from each and every customer interaction, at each and every touch point. Then, they need to smartly translate this knowledge into effective, impactful marketing campaigns that truly deliver the right message to the right shopper at the right time, every time.
Interest, Mindshare, Share of Wallet
Helping food retailers in their fight to retain customer interest and share of wallet, solutions and services from Sagarmatha drive incremental sales by automatically engaging shoppers in sync with their actual shopping habits.
We aggregate shopper data from multiple internal sources including transaction histories, web site and mobile app engagement, email and direct mail response rates, social media, and more. Then – at any scale – we analyze ongoing individual customer behavior for each and every shopper. And with our highly automated analytic engine, we do it fast! We not only learn what and when each customer buys at your stores – but can also infer what they’re buying at other stores, and understand how to influence them to change these habits.
This enables us to tailor the ideal set of offers for each individual, optimizing it for each communication channel or touch point. And we enable you to deliver these messages with exactly the appropriate frequency, monthly, weekly, or even daily.
Sagarmatha already influences tens of millions of consumers every week, delivering timely, highly-relevant offers that truly move shoppers to action. Contact us to see how we can reach and engage your shoppers, too.