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Products > Credit Card Solution | Loyalty Card Solution | Customer Kiosk
| Telecom Solution
Telecom Solutions | Why Smart | SMART Campaign | SMART Case study Why SMART? In the last few years, many cellular
operators have hopped onto the personalized marketing bandwagon with 1-to-1
price plans and services offers. Sagarmatha’s SMART system is a top of the line
personalization application, based on sophisticated proprietary data mining
technology, acquired over years of experience with medical diagnostics
systems and personalization of coupons for the worldwide retail industry. ·
From “gut feeling” to Artificial Intelligence The
first generation of personalized offers was based mainly on the “gut
feeling” of the marketers as well as on some empiric experience from
past performance of mobile promotions. Nowadays the amount of data, present
and historic, the requirements of filtering and interpretation of information
are making practically impossible to produce a result oriented campaign
without using automation tools. Sagarmatha’s
SMART solution is perfectly fitted for personalization of price plans and
services bundles as it became the preferred solution for personal coupons in
the retail industry. The
SMART solution is based on Artificial Intelligence concepts and has unique
capabilities to provide optimal results under a large series of constraints.
It uses a sophisticated data mining engine – the same engine used to
produce more than 4 Billion personalized coupons per year for the world wide
retail industry.
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© 2003 Sagarmatha Ltd. All rights reserved. |
