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Personal Promotion Builder Products - Loyalty Club (PPB-LC)
Advantages for retailers | Advantages for suppliers | Case study LC
Advantages for suppliers/manufacturers:
- Higher probability of individual coupon redemption when accompanied by
other targeted offers. A customer may not go to the trouble of visiting
a store if he only receives a single suitable coupon, but he will certainly
do so when 4 coupons fit his needs.
- The focus is on the campaign products. If a manufacturer introduces a certain
product in a campaign, he will increase the number of customers and their
loyalty towards his products. If he fails to do so, he will lose the potential
customers that might receive coupons for competitive products.
- Choice of coupons enables each manufacturer to create an optimal coupon fit for
each customer. Competing coupons (e.g. the same product, one at the premium level,
the other at the standard level) can be introduced. The system will recognize the
customer and provide him with the most suitable coupon, avoiding situations where
customers receive two competing coupons.
- Coupon distribution and redemption reports.
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