Designed by Retail Experts for the Retail Industry

Personal Promotion Builder (PPB) redefines 1-to-1 marketing by giving retailers the industry's most sophisticated and automated data mining technology and personalization solution. PPB optimizes business building results for each consumer by identifying the best offer set that achieves the goals of the retailer. It improves customer satisfaction by providing promotions specifically tailored to the needs of the individual customer.

Additional functionality includes:

• Consumer-to-Brand Offer Optimizer automatically matches given brands to the consumers that will best respond to increased sales and/or loyalty.
• Feature Ad Item Optimizer automatically identifies which manufacturer deals are the best "front page" ad features by ranking sales builder and loyalty builder deals.
• Optimized Continuity Programs fully automates promotions that require purchases over a period of time. The PPB assigns the best "purchase hurdles" for each consumer and automatically detects optimal reward offer.

Offers can be delivered through virtually any medium:

• Direct Mail
• POS-based printer
• In-store Kiosk
• Web Site
• E-Mail
• Mobile Phone/PDA

Sagarmatha offers two PPB systems:

• PPB-CC for credit card companies
• PPB-LC for loyalty club programs

Reduces Costs and Increases Accuracy

Unlike other data mining solutions that only look at a few dozen criteria and force the retailer to be an IT expert or a mind reading marketing guru, Sagarmatha's Personal Promotion Builder (PPB) is a fully automatic promotion system that analyzes data in thousands of dimensions simultaneously, more accurately and without the need of human intervention. The result is a highly efficient personalization solution that eliminates repetitive 'slice and dice' of the data and identifies business-building opportunities for each individual shopper without the need for any human guess work.

Improves Retail Control

Sagarmatha understands that an effective promotion solution must not only meet the needs of the consumer, it must also meet the needs and goals of the retailer, which is why we provide control over key parameters. That includes defining the campaign goals such as increased loyalty or increased sales (or a combination), defining the list of potential offers such as the brands, categories, departments, manufacturer participation, etc., and also defining the offer constraints such as min/max limits, top shopper, etc., to name a few.

Products >  Credit Card Solution   |   Loyalty Card Solution