Personalization and the retail bottom Line
“The good news is that the cost of handling and analyzing large amounts of data is dropping fast, bringing faster, fact-based decisions and more effective collaboration with key tech suppliers within reach of many more retailers. Ultimately, the new analytics are transforming retailer-customer relationships, and we wanted to bring some examples to light.”
Industry thought leader Bill Bishop discusses how Sagarmatha is working with some retailers in using predictive analytics and personalization to improve results in three key areas:
- reaching shoppers more effectively with email,
- syncing offers with actual customer purchase patterns
- and reducing customer churn at vulnerable times.
Read the entire blog at Bricks Meets Clicks.