Retail

Segmentation is out – Personalization is here!

Our Personal Promotion Builder (PPB) is a highly automated promotion solution that analyzes historical transactional and demographic data in hundreds of dimensions simultaneously, without the need of human intervention.  Unlike other solutions that offer segmentation of consumers, our data mining engine considers each consumer as an individual, understanding his/her needs, tastes, preferences etc. The tool then matches each consumer with the most suitable and relevant set of offers/coupons from the available pool. By using our highly automated software solution, we eliminate repetitive 'slice and dice' of the data and automatically identify business-building opportunities for each individual shopper without the need for any human guess work.

Personalized offers matched by our PPB can be distributed to consumers via a wide range of medium, including:

* Direct Mail
* POS
* PSS (Personal Self Scanning units)
* In-store Kiosks
* Web Site + Social Networks
* E-Mail
* Mobile Phones

To learn more about our solutions, please see our case studies:

• Case study - retail drug store chain

• Case study - retail supermarket chain