case study - cellular network operator

The Challenge:
A tier 1 Mobile Network Operator, with more than 3 Million subscribers and with a strong reputation for innovation and out-of-the-box marketing strategy, was seeking additional means to increase revenues from existing subscribers.

The Solution:
Using Sagarmatha’s SMART solution, the mobile network provider receives a personalized list of price plans & services offers, twice pre month, per subscriber. The list includes not only the recommended individual price plans

but also depicts which distribution channel is to be used for every offer and for each subscriber. Distribution channels include: text message (SMS),
multimedia message (MMS), subscriber’s data file at the call center, self service online account manager, etc.
In order to prepare the personalized list of price plans and service offers, the SMART analyzes vast amounts of raw data, including historic usage information, previous purchase individual preferences. Sagarmatha’s data mining engine uses customer behavior modeling and prediction tools to get the most effective results.

The Results:
After 6 months of operating the personalized price plans and service offers, the incremental revenue of the mobile provider was 1.8 Million Euro (i.e. 300,000 Euro/month).The actual increase in revenues is even higher if taking into consideration that the campaigns yield incremental revenues not only during the specific month when the new price plan was operated, but for an additional period of 12 to 24 months! Impressive results were also noted related to considerably higher average ARPU per user that redeemed a personalized offer versus those that did not.

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