Case study - retail drug store chain

The Challenge:
One of the 10 largest drugstore chains in the world that operates a loyalty club and distributes coupons to members monthly via direct mail, was seeking to increase sales by offering more relevant and targeted coupons to each consumer.

The Solution:
Sagarmatha's PPB solution analyzes the transactional history and demographic data stored by the retailer in their data warehouse, and matches 12 coupons to each consumer per month, based on the individual consumers needs, tastes and preferences. The PPB monitors performance on a monthly basis and continually improves performance.

The Result:
Through personalization, the chain reached overall redemption rates twice as high as those in the control group! More importantly, consumers that receive personalized coupons have a higher monthly spend/month than the control group, offering a high and very measurable ROI to the chain.  

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