Case Studies - Sagarmatha

Retail Chain:

The Challenge:
One of Israel's biggest retail chains, which sends 7 coupons a month to all members of its loyalty club, seeks to increase sales using a targeted coupon campaign.

The Solution:
Sagarmatha's PPB system analyzed the loyalty club's database (compiled mainly from POS data), and produced an optimized set of 7 personalized coupons for each customer (from 100 potential options). The target function, as defined by the retailer, was to maximize sales. The system checks performance on a monthly basis and dynamically improves performance.

The Result after 2 Months:
Sales increased by 6.5% and the use of coupons tripled (more than 9%) when compared with the control group. More than 60% of loyalty club members who visited the chain store used at least one coupon.

The Result after 12 months:
Sales increased by 17%. Every second customer who visited the chain store used at least one coupon. The number of loyal customers to the chain doubled.

> Credit Card Company case study


		Case studies > Retail Chain \| Credit Card Company Retail Chain: The Challenge: One of Israel's biggest retail chains, which sends 7 coupons a month to all members of its loyalty club, seeks to increase sales using a targeted coupon campaign. The Solution: Sagarmatha's PPB system analyzed the loyalty club's database (compiled mainly from POS data), and produced an optimized set of 7 personalized coupons for each customer (from 100 potential options). The target function, as defined by the retailer, was to maximize sales. The system checks performance on a monthly basis and dynamically improves performance. The Result after 2 Months: Sales increased by 6.5% and the use of coupons tripled (more than 9%) when compared with the control group. More than 60% of loyalty club members who visited the chain store used at least one coupon. The Result after 12 months: Sales increased by 17%. Every second customer who visited the chain store used at least one coupon. The number of loyal customers to the chain doubled. > Credit Card Company case study