Credit Card Companies:

The Challenge:
One of the world's leading credit card companies, which sends 3-9 coupons a month to every cardholder, seeks to deliver more relevant benefits to cardholders and better promotional response to their merchant partners using a targeted coupon campaign.

The Solution:
Sagarmatha's PPB-CC system analyzed the company's cardholder database and produced an optimized set of 3-9 personalized coupons for each customer, chosen out of more than 100 potential promotional offers. The target function, as defined by the company, was to maximize coupon redemption.

The Result after 2 Months:
Coupon redemption was 10 times higher than with the control group (which received the non-targeted incentives) and the sales of participating businesses increased.

 

> Retail Chain case study